This event took place on 18 May 2023 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
How can you make your PR campaign succeed without a big budget? In this session we hear from charities who have run PR campaigns with no budget or a micro budget. What tools and techniques can we include in our own PR campaigns to get the results we’re aiming for? Join us for this thought-provoking session.
Welcome
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Necessity is the mother of invention: why cheap, quick PR campaigns can be the most successful As comms professionals we’re often familiar with spending months in endless meetings planning a big, set piece campaign moment. But ironically, often the best PR campaigns are the ones where we see an opportunity and grab it, work quickly (and cheaply!), and think more about the outside world than our internal calendar. In this presentation, Molly shares lessons from a quickfire cost-of-living PR campaign Hospice UK have run this year which has generated mass national headlines without any budget.
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Q&As with Molly Evans | |
Beyond the budget: Getting the most out of a no-budget campaign Working in the charity sector it’s often an impossible dream to have budget for our campaigns – but it doesn’t mean that they can’t be successful. With careful forethought and maximising the resources available to us, it’s still possible to lay the foundations for an impactful and far-reaching campaign that rivals one with big spend behind it. In this session, Jasmin reflects on strategies from successful no-budget campaigns at Beat that have cut through in a busy news cycle.
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Q&As with Jasmin Elliott | |
Reflection time | |
Close |
Vanessa Weddell
Molly Evans
Jasmin Elliott About the PR Network
CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.
If you’d like to be added to the PR Network mailing list, please email events@charitycomms.org.uk