This event took place on 16 June 2022 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
In this seminar, you will find a host quick-fire talks, comms veterans sharing their favourite communications campaigns that are helping to change the world and tackle some of society’s biggest challenges. Bursting with inspiration and insight, this is an opportunity to celebrate and learn from the successes of our sector, explore how communicators changed the game, challenging thinking, and engaging in new ways.
There are plenty of tangible lessons to take away from the comms strategies, challenges and hard-fought wins behind the campaigns. We promise you’ll go away buzzing with new ideas!
Adeela Warley @adeelawarley
How can communications drive change?
Brian Fitzgerald was an activist and volunteer with Greenpeace for 35 years. Brian has been at the forefront of making change happen – from stopping nuclear weapons tests to going to sea to save whales, sailing the coast of India to oppose the deadly shipbreaking trade, to leading digital teams and communications strategies that moved governments, corporations and entire sectors. But he says the work he is most proud of all sprang from the same well – the power of storytelling to shift the status quo. In this talk, Brian reflected on his experience to explore why storytelling is so powerful and how we can harness it for our communications campaigns to create profound, transformative change.
Lightning talk: Communicating for equality
Shiryn talked about the keys to communicating effectively about equality and the example of Create Not Hate, which gives young people affected by racism the opportunity to create campaigns that shine fresh thinking on issues like gun and knife crime.
Lightning talk: Charity begins at home (but it doesn’t have to end there)
Kirsty talked about the work of the Aid Alliance – a campaigning coalition that has made progress in building solidarity beyond borders. She explored what the lessons are for uniting people struggling at home with those having a tough time overseas.
Lightning talk: Rainbow Laces - make sport everyone’s game
In this talk, Robbie told us about Rainbow Laces, Stonewall’s 10 year campaign to make sport everyone’s game and to make homophobia in sport socially unacceptable.
Robbie de Santos
Lightning talk: Tackling health inequalities faced by people with learning disabilities
Paul talked about how Mencap is creating change through the Treat Me Well campaign – designed to tackle health inequalities faced by people with a learning disability. He focused on Mencap’s role supporting family activist, Paula McGowan, to tell the story of her son, Oliver’s, avoidable death in hospital.
Adeela Warley @adeelawarley