As the next General Election approaches, charities are faced with new opportunities and challenges as they attempt to shine a spotlight on important issues, build new relationships and inspire change.
At this dedicated seminar, our speakers will offer their expertise to help you maximise the impact of your communications during this important election year and beyond, providing you with the knowledge and practical tools to shape messaging which supports long-lasting change.
Together we will explore:
- The science of framing and how it can help your charity to develop powerful narratives to drive social change during this election year and beyond
- Recognising the pitfalls: making sure your messages don’t fuel polarisation or sacrifice long-term aims for short-terms gains
- Collaborating with people with lived experience to shift understanding and improve the conversation.
- Modern storytelling techniques to help your communications cut through the noise and amplify your message
- Identifying the necessary shifts and levers you need to activate to affect change
10:30-10:34 | Welcome Adeela Warley @adeelawarley |
10:34-10:36 | Housekeeping Vanessa Weddell |
10:36-11:00 | Top tips for developing powerful narratives in an election year and beyond In this talk, Kate will offer advice for how best to use a framing approach to strategic communications. She’ll explore how you can develop powerful narratives and choose the right partners to help you inspire hearts and minds. She will talk about any special considerations during an election year and there will be an opportunity to hear about potential pitfalls, from dealing with polarised conversations, to making sure your communications don’t have unintended consequences. Kate Stanley @KateAStanley |
11:00-11:10 | Ask me anything Q&A Kate Stanley @KateAStanley |
11:10-11:20 | Developing your narrative: reflective exercise This is an opportunity to bring the theory to life, by thinking about your own work in the context of what you have learnt, in a reflective exercise led by Kate. Kate Stanley @KateAStanley |
11:20-11:35 | Improving the conversation: amplifying the voice of experience In her talk, Nathalie will explore how we can support and collaborate with people with lived experience to improve conversations about important social issues. She’ll be challenging traditional storytelling techniques that feature heroes, victims and villains, and will examine alternatives that help us communicate powerfully without centring on trauma for impact. Nathalie McDermott @natmc |
11:35-11:55 | Fireside chat In this fireside chat, Aishah and Jenni will explore what it feels like to share part of your lived experience and how we can do this in safe and strategic ways. Aishah Siddiqa Jenni Galliford |
11:55-12:05 | Ask us anything Q&A Aishah Siddiqa Nathalie McDermott @natmc Jenni Galliford |
12:05-12:20 | Peer-to-peer discussions This is a great opportunity to connect with your peers in breakout rooms to explore and reflect on the talks we heard today. |
12:20 | Close Adeela Warley @adeelawarley |