This event took place on 25 January 2024 and all registered delegates have been sent direct access details for the recording. Please only book your place here if you missed it the first time around.
How are you and your comms team navigating the rapidly evolving Generative AI landscape? Do you feel confident and comfortable that your use of Generative AI aligns with your charity’s values and what it stands for? Or are your AI fears preventing you from taking the leap?
We know that engaging with a developing technology can feel overwhelming, but CharityComms is here to help. You joined us for this insightful and practical event where we explored the fundamental principles that helped you to develop your comms approach to AI, and balance ethical considerations with the truly transformative potential of new technologies.
This event packed the best practice ideas and offered guided reflection exercises to help you apply theory to your own comms work. There were also opportunities to benchmark your approaches with others in the room through fun and interactive polls and we shared practical resources that you could use with your colleagues to continue the conversations when you got back to your desk.
Welcome
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Housekeeping
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Taking the leap into AI: ethical considerations for content creators According to the 2023 Charity Digital Skills Report, 78% of charity respondents felt AI was relevant to their work, but 73% were not feeling prepared to respond to the opportunities and challenges it poses. In this talk, Jasmine will explore the recent growth of generative AI, including the latest tools and their ethical implications. She will look at what your comms team may need to consider in order to develop its own approach to AI, to help your team feel confident in using new and emerging AI technologies in the creation of your content.
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Q&A with Jasmine Warren | |
Developing guidelines for using generative AI tools ethically and effectively Whether it’s ChatGPT or DALL·E, generative AI tools are changing the communications sector fast. So, it’s no surprise that a team of writers, designers and strategists from the University of Cambridge became interested in how AI could support their comms work. But they felt it was imperative to first understand the risks and how to utilise new technologies properly. Upholding factual accuracy, observing ethical usage and investing in their skills were all essential. In this talk, Amy will share how they developed their approach to create guidelines that support the ethical use of generative AI.
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Q&A with Amy Mollett | |
Practical application: developing your charity’s approach During this practical session you’ll get an opportunity to consolidate your learning and reflect on how your charity could move forward in its use of AI. We’ll help you apply what you’ve learned from the talks this morning so that you can begin developing your charity’s approach to AI use. There will also be opportunities to benchmark your approaches with others in the room through fun and interactive polls. This is a lean-forward session, so be prepared to get involved!
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Adeela Warley 
Vanessa Weddell
Jasmine Warren 
Amy MollettAbout CharityComms Seminars
Our seminars feature presentations and panel discussions packed with insights, information, ideas and practical suggestions. Our seminars are free for CharityComms members.