Brand 360: developing your brand strategy

Seminar
20 May 2020
14.00 - 17.00
CharityComms members/corporate partners: free
Non-members: £70+vat

This venue is wheelchair accessible.

Live broadcast: CharityComms members can join us virtually for free. Scroll to the bottom for more information.

Human Rights Action Centre - Amnesty International UK
17-25 New Inn Yard
London
EC2A 3EA

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We all know that a brand is much more than just a logo, right? Yet all too often brand is put in the “visual identity” box. Earlier this year third sector press coverage urged charities to invest in fundraising over branding, demonstrating the continuing lack of understanding around the strategic role of brand.

Your brand strategy should run through everything you do, from your products and services to your marketing communications. It should be your guiding compass for decision making. and behaviour, building trust and inspiring loyal support in your cause. This event will explore brand as a strategic tool across all parts of a charity from fundraising and communications to customer experience and campaigns.

Topics we’ll cover may include:

  • The role of brand as a strategic tool and how to get the support of colleagues
  • What makes up a brand today?
  • Developing your brand strategy and positioning
  • Consistency vs flex – making brand work across your organisation
  • Launching and embedding your brand – culture and values
  • Brand measurement
  • Trends – the future of charity branding

Who is this for?

This event is for charity brand managers looking to develop or sharpen their knowledge around brand strategy. Talks will be suitable for a range of budgets.  

Have a question about the content? Please get in touch with Emma. Have a question about the event in general? Please get in touch with Vanessa.


Live broadcast – book your place

If you’re a CharityComms member you can join this seminar virtually via our private Periscope broadcast. Perfect for members based outside of London or for those who can’t get away from the office. To watch the live broadcast, please book your place. Once you’ve booked your place you’ll receive a booking confirmation email with further information about the live broadcast and what you need to do. 

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