Brand 360: developing your brand strategy
Online via Zoom
We all know that a brand is much more than just a logo, right? Yet all too often brand is put in the “visual identity” box. Earlier this year third sector press coverage urged charities to invest in fundraising over branding, demonstrating the continuing lack of understanding around the strategic role of brand.
Your brand strategy should run through everything you do, from your products and services to your marketing communications. It should be your guiding compass for decision making. and behaviour, building trust and inspiring loyal support in your cause. This event will explore brand as a strategic tool across all parts of a charity from fundraising and communications to customer experience and campaigns.
Topics we’ll cover may include:
- The role of brand as a strategic tool and how to get the support of colleagues
- What makes up a brand today?
- Developing your brand strategy and positioning
- Consistency vs flex – making brand work across your organisation
- Launching and embedding your brand – culture and values
- Brand measurement
- Trends – the future of charity branding
Who is this for?
This event is for charity brand managers looking to develop or sharpen their knowledge around brand strategy. Talks will be suitable for a range of budgets.
This event is co-sponsored by:Spencer du Bois are the brand consultancy for social change. They work with organisations that tackle society’s toughest challenges. From preventing suicide to fighting childhood inequality, from disrupting international development to driving sustainability, from transforming later life to helping unheard voices roar. Doing great things for good people, they build brands that assert purpose to challenge attitudes, change minds and inspire action.
Dan Dufour is a senior creative brand strategist and specialist in building brands with purpose. Best known for CharityComms Brand Breakfasts and his award-winning work across all corners of the charity sector from Shelter and Parkinson’s UK to RSPB and Scope. Dan loves defining brand strategies with clarity, writing emotive brand stories with people at their heart, and bringing them to life through visual identity and tone of voice creation. He leads brand development at board level, crafts brand strategies and stories, then brings them to life by collaborating with a talented creative community to get the best results for your brief.