Smaller charities face different communications challenges: how do you make the most of minimum resources?
How can you keep up with developments and trends across different communications disciplines when you cover them all? Who do you turn to for input and feedback when you’re the only comms specialist in your organisation? And how do you make time for strategy when you may be the only one around to deal with the day-to-day?
This conference was dedicated to small charities and their challenges.
Presentations
Finding your voice – recognising the value of communications in a service-oriented organisation
Judith Davey, CEO, The Advocacy Project
Stories over stats – developing relationships with the media
Ewan Gurr, Scotland network manager, Trussell Trust
#Takethekit – crowdfunding production of a high-impact video aimed at teenagers
Sarah Birkett-Wendes, PR and communications manager, The Anaphylaxis Campaign
Communications matter – how refining your organisation’s story can transform your fundraising
Sophie Appleby, communications manager, Youth Music
Raising your online game – how a focus on the user experience can help overhaul your web presence
Chloe Cheeseman, campaigns and marketing co-ordinator, Equation
Communications strategy
John Grounds, strategic marketing and communications consultant
Making the most of the media
Namrata Chowdhary, international communications adviser, Cause Impact
Social on a shoestring
Kirsty Marrins, digital communications consultant
Download: 10 top tips for social media
Effective email
Matt Collins, managing director, Platypus Digital
Branding on a budget
Natasha Roe, director, Red Pencil
Download: How to run an appreciative inquiry workshop to improve brand management
Make the most of your website
Bertie Bosrédon, digital consultant
Google Ad Grants – make the most of your FREE advertising
Chris Whalen, search and analytics consultant, Torchbox
Raising the profile of comms in your organisation
Kay Parris, writer/editor
Storytelling – drawing on emotion
Stephen Follows, writer and producer, Catsnake