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Social Media


21 March 2012 09:00 - 16:30

With a mixture of practical breakouts and thought-provoking plenary sessions this conference brought together some of the best brains in the charity world to explore the latest trends, case studies and innovations.

This event was kindly sponsored by Blue State Digital, a leader in online fundraising, advocacy, social networking and constituency development programs for nonprofit organisations, political candidates and causes, and corporations.Blue State Digital

Guide to Social Media for Charities
CharityComms has put together a two part guide to social media to take you through everything from identifying which platforms to use to converting online conversations into offline action. View or download a copy of the Guide to Social Media for Charities

Event resources

You can view tweets and pictures from the day on Storify:

Keep calm and communicate

Hilary Cross, Director of External Affairs, Macmillan Cancer Support

Top tips for establishing social media policies
Rob Dyson, PR and Online Engagement Manager, Whizz-Kidz

Lobby for policy change using social media
Sophie Jones, Campaigning Manager, Cancer Research UK

Strong, cut-through communications
Charlotte Beckett, Head of Digital, The Good Agency

Effective use of LinkedIn
Chloë Thomas, Chief Consultant, indiumonline

Social media metrics made easy
Emerson Povey, Digital Communities Editor, Amnesty International UK

How Dogs Trust use Twitter day-to-day
Alexandra Goldstein, Digital Marketing Officer, Dogs Trust

Social media engagement: how Dell builds relationships that convert

Jenn Friday Jones, Strategic Giving Manager EMEA and Services Business Group, Dell Claire Ramage EMEA Commercial Communications and Dell Giving Champion, Dell

Top tips for optimising your Facebook page
Melanie Andrews, Digital Communications Manager, RSPCA

Towards an engagement strategy
Matt Collins, Head of Marketing, Beatbullying

Creating and sharing video
Ben Lister, Head of Business Development EMEA, Base79

Top tips for earning more online
Howard Lake, Publisher, UK Fundraising