This ‘I wish I’d done’ seminar was an energising afternoon of inspiring quick-fire presentations.
Our 10 speakers had seven minutes each to share the social media campaigns that have inspired them. They explained why their chosen campaign was extraordinary, what we can learn from it and how it challenged thinking, changed the game or found new ways to engage.
The votes are in for the social media campaign you wish you'd done. Here are your top three:
In third place: #LoveHasNoLabels by The Ad Council
In second place: #LikeAGirl by Always
And in first place: #MyMothersNameIs by UN Women
#LoveHasNoLabels – Catriona Ayre, JustGiving
#JustATampon, Plan UK – James Barker, NSPCC
Likes Don't Save Lives, Unicef Sweden – Teri Doubtfire, Willow
My Mother's Name is, UN Women – Marlon Bouman, Neo
Air BnB/Waterstones reactive campaign – Joe Freeman, Sue Ryder
#LikeAGirl, Always – Elena Plaiter, freelance
#EndangeredEmoji, WWF – Laila Takeh, Raising IT
Stop the wedding, Plan International – Barney Evison, Citizens Advice
The Bike Whisperer, Halfords – Shaf Mansour, Barnardo's
Jessica's Promise, Anthony Nolan – Matt Collins, Platypus Digital