This event took place on 15 January 2026 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
This session showcases recent standout charity social media campaigns. These campaigns feature creative storytelling, innovative engagement strategies, and impactful content.
You’ll learn how these campaigns were planned, ran and measured, with insights into what worked and why. This session provides practical takeaways and inspiration that you can apply to your own social media planning for 2026.
We’re joined by Arthritis UK who used their Arthur Tut campaign to show how they’ve worked with TikTok and how they’ve looked at the diversification of social channels to reach audiences where they are at. We also hear from Young Minds about their fantastic Hello Yellow campaign.
It’s not often you get to change the way the world sees a condition that affects over 10 million people in the UK, but is often see as an inevitable part of ageing. With Arthritis UK’s latest TikTok partnered campaign, ‘The Arthur Tut’, the charity had the opportunity to do just that. This talk demonstrates the importance of meeting people where they are at and being brave with channel and content choices. The team talks you through how they used TikTok to myth bust and diversify their audiences. The talk will end with a Q&A with Lizzie and Devon. This session explores Young Minds’ Hello Yellow campaign, why it was created, how it was developed, and how it mobilised audiences across social media to spark conversations about youth mental health. We cover the insight behind the idea, the creative approach, key channels and partnerships, and the results achieved. The talk will end with a Q&A with Tom.
Rebs Curtis-Moss 
parallel stage host, CharityComms
Lizzie D’Angelo
assistant director of engagement, Arthritis UK
Devon Douieb
social media manager, Arthritis UK
Tom Boon
social media manager, Young MindsRebs Curtis-Moss
parallel stage host, CharityComms
About CharityComms’ Social Media Network
CharityComms’ Social Media Network is for those working in social media in UK charities and not-for-profits. All members are eligible to attend.