Kick off the year with fresh ideas and inspiration for your charity’s social media campaigns. Join us for a session showcasing recent standout charity social media campaigns. These campaigns feature creative storytelling, innovative engagement strategies, and impactful content.
You’ll learn how these campaigns were planned, ran and measured, with insights into what worked and why. This session will provide practical takeaways and inspiration that you can apply to your own social media planning for 2026.
We’ll be joined by Arthritis UK who will be using their Arthur Tut campaign to show how they’ve worked with TikTok and how they’ve looked at the diversification of social channels to reach audiences where they are at. We’ll also hear from Young Minds about their fantastic Hello Yellow campaign.
It’s not often you get to change the way the world sees a condition that affects over 10 million people in the UK, but is often see as an inevitable part of ageing. With Arthritis UK’s latest TikTok partnered campaign, ‘The Arthur Tut’, the charity had the opportunity to do just that. This talk will demonstrate the importance of meeting people where they are at and being brave with channel and content choices. The team will talk you through how they used TikTok to myth bust and diversify their audiences. The talk will end with a Q&A with Lizzie and Devon. A chance to connect with your peers using Zooms breakout rooms. This session will explore Young Minds’ Hello Yellow campaign, why it was created, how it was developed, and how it mobilised audiences across social media to spark conversations about youth mental health. We’ll cover the insight behind the idea, the creative approach, key channels and partnerships, and the results achieved. The talk will end with a Q&A with Tom.
Rebs Curtis-Moss 
moderator / host, CharityComms
Hannah Bradley
events operations manager, CharityComms
Lizzie D’Angelo
assistant director of engagement, Arthritis UK
Devon Douieb
social media manager, Arthritis UK
Tom Boon
social media manager, Young MindsRebs Curtis-Moss
moderator / host, CharityComms
About CharityComms’ Social Media Network
CharityComms’ Social Media Network is for those working in social media in UK charities and not-for-profits. All members are eligible to attend.