This event took place on 8 February 2024 and all registered delegates will be sent direct access details for the recording. Please only book your place here if you missed it the first time around.
Everyone has the potential to be a content creator in your organisation, helping you develop and deliver social media content that speaks to many areas of your work and resonates with audiences.
But how do you create the right culture in your organisation, and what support do you need to put in place, to help everyone be a content creator? We explored these ideas and more.
Welcome Vanessa Weddell | |
Everyone’s a main character: How authentic voices can showcase your charity on TikTok How do you uncover the stories and voices within your charity that will resonate with audiences on TikTok? How can you involve people from across your organisation who aren’t comfortable speaking on camera? In this session, Lauren will share her process for highlighting the individual stories and voices at The Hospice of St Francis, a Hertfordshire-based charity that provides care to people with life-limiting illnesses. Breaking down some of the Hospice’s most successful videos, Lauren will discuss the use of scripting, voice overs, music and editing. Lauren will also explain how she creates a low-pressure, playful atmosphere to bring out a natural performance from camera-shy, non-actors who are short on time. Lauren Frankel | |
Q&A with Lauren Frankel | |
Why your people are your best marketing asset on social media As everyone vies for attention on social media, how can charity social media accounts and content stand out? Content that features authentic people alongside real and genuine messaging is a winning formula, no matter the creator. But how can you work with people across your organisation to create this content? In this presentation, Michael will share why your people are your best marketing asset on social media. Michael will also share tips on how to engage your people to amplify messaging across social media and how to expand your reach organically whilst maintaining your brand’s authentic voice. Michael Younger | |
Q&A with Michael Younger | |
Close Vanessa Weddell |
About the CharityComms Social Media Network:
CharityComms’ Social Media Network is for members working as social media leads in UK charities and not-for-profits.