The art and science of mass persuasion: tips and techniques for behaviour change campaigns
Charities tackle a diverse range of behavioural challenges from health to discrimination to abuse.
In this seminar delegates learnt about some of the various frameworks, theories and techniques employed by behavioural change experts.
Finding common cause – Tom Crompton, change strategist, WWF
It Starts With Me: an HIV prevention campaign – Dominic Edwardes, executive director of digital and marketing, Terrence Higgins Trust
Behaviour change ideas – Sam Heath, CEO, London Sustainability Exchange