The art and science of mass persuasion: tips and techniques for behaviour change campaigns

Seminar
12 November 2014

Charities tackle a diverse range of behavioural challenges from health to discrimination to abuse.

In this seminar delegates learnt about some of the various frameworks, theories and techniques employed by behavioural change experts.

 

Sponsored by

 

 

Presentations

Finding common cause – Tom Crompton, change strategist, WWF

It Starts With Me: an HIV prevention campaign – Dominic Edwardes, executive director of digital and marketing, Terrence Higgins Trust

Behaviour change ideas – Sam Heath, CEO, London Sustainability Exchange

Tweets from the day