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The art and science of mass persuasion: tips and techniques for behaviour change campaigns


12 November 2014

Charities tackle a diverse range of behavioural challenges from health to discrimination to abuse.

In this seminar delegates learnt about some of the various frameworks, theories and techniques employed by behavioural change experts.


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Finding common cause – Tom Crompton, change strategist, WWF

It Starts With Me: an HIV prevention campaign – Dominic Edwardes, executive director of digital and marketing, Terrence Higgins Trust

Behaviour change ideas – Sam Heath, CEO, London Sustainability Exchange

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