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The innovation mindset


28 March 2019

To survive in a world of ever-increasing change, organisations must ensure they are equipped with the capabilities and the culture to innovate for the future.

As a sector, we have a moral imperative to be as effective as we can be. To exceed all expectations. To work harder and smarter than any other sector. Because people are entrusting billions of pounds to us to do good.

To be as good as we can means we need to constantly review and learn and change. Society never stands still, and neither should charities. But there needs to be a cultural shift in the way charities think so they begin to understand, embrace and then demand that their workforce is as innovative and creative as a Californian tech start-up looking for a pink unicorn.



Video recording: CharityComms members can watch all of the presentations via YouTube. To get the link, please contact our events team.

Between evolution and revolution – using innovation to change the world – Alexander Scott, brand and content consultant

Vegan sausage rolls, spy cops and monkeys: how to apply innovation techniques to communications and marketing – Henry Rowling, founder, Flying Cars

Reinventing charity: making innovation part of everything you do – Hannah Bellamy, managing director, charity: water UK

Implementing innovation without breaking the budget – Hannah Blowfield, innovation manager, Prostate Cancer UK

Unleash your inner creative – what drives and stifles a creative culture – Aruna Safri-Singh, founder and client director, Narrative

Tweets from the day

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