Transforming dry facts into materials that engage and inspire

Creatives Group
18 January 2017

From annual reports and reviews, to policy frameworks and medical research, communicators can have quite the creative challenge on their hands when taking often dry or complicated information and turning it into something that a supporter, beneficiary, volunteer or influencer is compelled to read.

At this event, we were joined by charities that have done a sterling job tackling these challenges, hearing the creative process behind the final products, from format and content, to internal challenges.

Live recordings

If you’re a CharityComms member, you can watch the presentations from the day on our Vimeo channel. Just drop Sarah Cutress an email to get the links and password to access them.


Getting creative with The Brain Tumour Charity’s annual report
Polly Newton, PR and media manager and Kat Allen, senior graphic designer, The Brain Tumour Charity

Engaging people with medical research at Parkinson’s UK
Claire Bale, head of research communications and engagement, Parkinson’s UK

Making policy accessible at Making Every Adult Matter
Sam Thomas, policy manager, Making Every Adult Matter (MEAM)
Cormac Bakewell, partner and Rachel Bray, head of studio, Soapbox

About the Creatives Group

The Creatives Group is a gathering of creative leads, editors, publications managers, designers, production folk, content producers and more.

Each event focuses on a different creative topic with a presentation, group discussions and networking.

These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

If you’re interested in presenting at a future event or joining the steering group, please contact Vanessa Weddell.