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Media officer

6 September 2016

Reporting to:

Media manager

Role purpose:

To develop our reputation as a leader in our field and attract new service users and volunteers. To use the media to further our aims and increase our profile by generating regular, high-profile coverage for the charity, and to support our campaigns via use of the media. To manage the website content and develop the charity’s online profile.

Key responsibilities:

  • Working with all members of the staff team to identify media opportunities
  • Devising media strategies for specific campaigns and fundraising drives to appeal to target audiences
  •  Actively selling stories to the media
  • Drafting and distributing press notices, media comments, features and letters to editors, often to tight deadlines
  • Harnessing the news agenda and marketing broader knowledge and expertise to contribute to existing stories
  • Identifying key media contacts and building and maintaining relationships
  • Receiving and managing press enquiries and ensuring that the out-of-hours press phone is manned
  • Evaluating and reporting back on media campaigns
  • Setting up media interviews with representatives and clients and supporting staff and clients with their media work
  • Managing website content
  • Managing external contractors with responsibility for designing and developing the website and for producing photography and video footage for the site
  • Monitoring media coverage and online profile and reporting on performance
  • Carrying out any other duties commensurate with the general level of responsibility of the post
  • Working with colleagues to ensure the smooth and effective running of the charity
  • Promoting and implement equal opportunities policy in all aspects of work