Charlie has been shaping conversations and driving results for 15 years. From Acquiring new donors to Legacy marketing, he helps charity clients hold insightful, inspiring conversations, driving the best results.
Most fundraising messages are overly formal, cold, detached, and abstract, that's according to this PhD analysis. However well intentioned it seems we’re all telling the same story. So how can you make yours stand out? People not numbers A sparrow knocked over 23,000 dominoes, spoilt a world record attempt, and was shot dead. Public outrage was swift; […]