Jade is Senior Engagement & Fundraising Officer at WaterAid. She has over 7 years’ experience leading young people to success in international development and formal education contexts globally. At WaterAid, Jade leads a programme of youth education and engagement activities – championing young voices and encouraging social action. Jade is proud to share powerful stories from across the world in student spaces and on WaterAid’s digital channels.
Why is TikTok important for charity communicators? As the pandemic took hold the younger demographic headed to TikTok, so to adapt WaterAid launched their channel after a period of testing. Here's their learnings and top tips...
