Jane is head of brand at the Stroke Association, which supports anyone affected by stroke to rebuild their lives. Her team is responsible for the Rebuilding Lives campaign and embedding brand strategy across the organisation. Jane is passionate about branding from the inside out – developing brand-led cultures to make sure organisations walk the talk.
At the Stroke Association 2016 was a turning point. We had to reach more people who needed our vital support and significantly grow income to do so. But with a prompted awareness in long-term decline, we had quite a mountain to climb. Where to start?Our existing brand was key to this challenge and our first […]