Julie is a director at Think Communications which specialises in making expertise and opinions engaging. Her career has seen her deliver issues-based campaigns and thought leadership for non-profits such as Barrow Cadbury Trust and Jobcentre Plus as well as major businesses including BT, Aviva and Shell. She started out as a journalist at BBC News.
Bill Gates coined the term “content is king” as far back as 1996, adding: “anyone with a PC and a modem can publish whatever content they can create.” With so many people and organisations competing for their share of attention how can you stand out? Following these 10 tips will stand you in good stead: […]