Lucinda leads the development of all aspects of Remember A Charity’s marketing activity, providing support on the campaign strategy to make gifts in Wills a social norm. She works to shape the creative communications for Remember A Charity Week, as well as communications for consumers and professional advisors. Her previous experience includes working for both a charity and creative agency.
Technology has opened the doors for charities to interact with supporters and engage them with causes. But it’s important not to forget the collective power, knowledge, empathy and wisdom that people possess...
