Mary is content strategist at White Fuse Media and a PhD candidate working with social media and interactive documentary in protracted refugee crises. Her writing on human rights has appeared in the Guardian's CiF, Al Jazeera English and The New Statesman. She's worked in international development and nonprofit communications and has provided social media training for staff from some of the UK's leading development charities, including Oxfam and UNICEF.
Content Strategy is a relatively new discipline within web development. Margot Bloomstein, brand and content strategist at Appropriate Inc defines it as ‘planning for the creation, aggregation, delivery, and useful governance of useful, usable, and appropriate content in an experience.’ It’s particularly important when it comes to building websites for charities due to the diversity […]