Pete Esuola-Grant is Strategy Director at GOOD Agency, a creative agency with 27+ years experience of working with the charity sector on purposeful communications. Pete heads up the agency’s team of strategists, covering a range of disciplines from brand and fundraising, to customer experience and innovation.
The cost of living crisis presents a complex, mixed picture and will affect people differently. Here's some things from GOOD Agency's Cost of Giving Monitor for charities to think about...