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Richard Donaldson

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Richard has over fifteen years' experience of transforming the performance of organisations through devising successful, customer orientated marketing and behaviour change strategies that deliver results.

14 November 2011
The government has embraced behaviour change and is emphasising the need to encourage individuals to take the actions that benefit themselves and society, rather than a reliance on expensive state interventions. It may be the flavour of the month for the policy makers, but hasn’t the voluntary sector always sought to encourage audiences to take […]