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Sam has worked in qualitative research for over 20 years. Her experience is broad, but she has particular experience in brand development and communications research across a wide range of media, from strategy to final evaluation.  In recent years, Sam has worked extensively in digital media – both using research tools in an online environment (including live online groups, extended research communities, bulletin boards and photo/pinterest tasks) and also working on digital strategy, web and app development.

Sam’s sector experience is wide, but she especially enjoys working with public bodies and NGOs, including recent projects with Economic and Social Research Council, Life Study, Best Beginnings and Royal United Hospital, Bath.