Sue Fidler

Our recent CharityBuzz blog entitled “Email vs social media: which is better?” caused quite a stir. Some comments came in saying “surely it depends on what you are doing” while others asked “couldn’t you tell us which to use?” The title was, of course, being provocative and the blog went on to discuss the recurring […]

ICT consultant Sue Fidler shares advice on how to share the social media load  One of the enduring questions from charities of all sizes is how to support and maintain fresh content on all the social platforms they want to appear on. Most charities self manage their content – I know of very few which […]

We’ve been blogging a lot recently about what makes online communications effective. One of the most striking conclusions I’ve come to is that no matter what the medium, the place you need to start is similar. Because whether you’re tweeting, blogging, writing an e-newsletter or a web page, the question you must always ask yourself […]

Much of the time, visitors to your website will find it through either typing in a guessed URL or via an internet search engine so you need to ensure that any search engine can find your site without problems.