Published: 5 November 2015

Pick 'n' mix: a guide to technology choices for charities

Pick 'n' mix: a guide to technology choices for charities

Which technology should you be backing and how should you go about it? 

This is a common problem for charities. Describing your organisational challenges might come easily, but pinpointing which technology provides the best, most cost-effective solution is a different matter. The reality is there’s no single right solution or approach when it comes to choosing your digital technology. So where do you start?

That’s where our new report comes in: Pick ’n’ Mix: a guide to technology choices for charities, developed with CharityComms.

We surveyed 74 digital leads working in the charity sector on the technology they use and the challenges they face. Then we took these findings to a team of digital experts from The British Heart Foundation, Diabetes UK, The Children’s Society, Arthritis Research UK and more to share case studies and recommendations for choosing digital technology.

Our experts identified six recommendations for choosing digital technology.

What’s clear throughout the report is that if your organisations are to get the most from their technology, digital teams must be more involved in these decisions. They are often in the strongest position to demonstrate how your organisation can use technology to meet its organisational objectives. 

This guide covers all this and more, including:

  • Planning a digital technology project
  • Personalising the supporter experience
  • Mapping customer journeys
  • Digital’s potential to use data
  • Saving time and money through documentation.

Download Pick ‘n’ Mix: a guide to technology choices for charities and share your thoughts on Twitter: @PositiveBristol #TechChoices

Mike Jenkins, managing director, Positive

Mike is founder and MD at Positive, a digital agency specialising in charity, nfp and education. He's been working with the charity sector for over 10 years, delivering hugely effective strategy, creative and technology to charities and helping them meet their organisational objectives.