The rise of digital has changed the modern public relations game dramatically and it continues to develop at a fast pace.
Our annual PR conference explored the different ways in which charities are responding and adapting to the ever-changing media landscape. It showcased the digital communications best practices that help charities build their reputations, media profiles and engagement. And examined how traditional, offline PR tools still fit into the communications mix.
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Presentations
Ending the top down mindset of PR
Ben Caspersz, founder and MD, Claremont
Breakout A: Measuring the value of PR in the digital age
Natasha Hill, client strategy director, Bottle PR
Breakout B: Making the news – how to get your charity on TV
Lucia Tambini, documentary film maker, ITN journalist and partner in Lapwing films
Sam Rix, ITN journalist and partner in Lapwing films
Breakout C: Responding to emergency situations in the social age
Samantha Thomas, communications manager, Greater Manchester Fire and Rescue Service
Breakout D: Changing mainstream media portrayal of groups that are misrepresented in news and fiction
Nathalie McDermott, director, On Road Media
Breakout E: Managing relationships with bloggers and other online influencers
Louie Rodrigues, marketing and communications officer, YouthNet
Breakout F: Managing corporate reputation in the digital age
Peter Gilheany, PR director, Forster Communications
Breakout G: Every dog emoji has its day: creating a cultural moment
Rebecca Eighteen, senior press officer, Dogs Trust
Emily Mayer, digital press officer, Dogs Trust
Breakout H: The blurring of PR and digital – how small charities can punch above their weight
Alex Holden, communications director, Target Ovarian Cancer
Breakout I: Getting personal – protecting your people
Catherine McCaskie, PR manager, Macmillan Cancer Support
Bernard Muscat, senior social media officer, Macmillan Cancer Support
Breakout J: What role does PR have in addressing the charity trust shortfall?
Karen Barker, researcher, nfpSynergy
Breakout K: Data-driven PR – how data and digital can secure real change on a budget
Matt Hartley, communications manager, Money Advice Trust
Breakout L: Crowdfunding: more than just money
Kate Eggleshaw, crowdfunding marketing manager, JustGiving
Article: Crowdfunding: more than just money by Kate Eggleshaw
The importance of storytelling in PR
Stephen Follows, creative director, Catsnake