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Brand Breakfast – Aligning your brand strategy with your organisational strategy

Brand Breakfast

5 October 2022 10.00 - 11.00

Free and exclusive to CharityComms members and corporate partners

Booking terms & conditions

Attend event

Online via Zoom

Your brand is powerful – it’s a vehicle to deliver strategic messages to target audiences and it helps your organisation work in strategic ways.

Aligning your brand strategy with your organisational strategy is key, and better positions your organisation for success. Without understanding where your organisation is going, how can your brand work strategically? And a clear organisational strategy can create a road map for your brand’s success, both in the short and long-term.

Join us for this insightful session on aligning your brand strategy with your organisational strategy. And there will be plenty of time for some much needed peer-to-peer discussions too!

10:00-10:02
Welcome

Vanessa Weddell 
head of events, CharityComms

10:02-10:05
Housekeeping

Mandy Cheng
events manager, CharityComms

10:05-10:25
Presentation with Q&As
10:25-10:40
Peer-to-peer discussions

Our model here at CharityComms is peer-to-peer learning, and we’ll use this time to connect in breakout rooms.

10:40-11:00
Presentation with Q&As
11:00
Close

Don’t have a brand strategy or redeveloping yours?

We’ve got you covered! Check out this free on demand event for CharityComms members all about developing your brand strategy.

Our Brand 360 Guide is also a brilliant resource. 


About the Brand Breakfast

CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.

The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

If you’d like to be one of the first to hear about these events, please email events@charitycomms.org.uk to be added to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please email Vanessa.


Want to share your charity perspective at this event?

We’d love to hear from you! Please email Vanessa with your pitch.

Want to sponsor this event?

Sponsorship opportunities for this event will open to CharityComms corporate partners shortly. Please email Vanessa to register your interest.