This event took place on 5 October 2022 and all registered delegates were sent direct access details for the recordings. Please only book your place here if you missed the event the first time round.
Your brand is powerful – it’s a vehicle to deliver strategic messages to target audiences and it helps your organisation work in strategic ways.
Aligning your brand strategy with your organisational strategy is key, and better positions your organisation for success. Without understanding where your organisation is going, how can your brand work strategically? And a clear organisational strategy can create a road map for your brand’s success, both in the short and long-term.
This insightful session explored how to align your brand strategy with your organisational strategy.
Welcome Susie Wright | |
Housekeeping Mandy Cheng | |
How Rewilding Britain inspires us to Think Big, Act Wild. Today’s climate emergency and ecological collapse is the biggest crisis of our time. In 2019 Rewilding Britain – a small, visionary charity – was riding the growing wave of public interest in rewilding but lacked stand out from traditional conservation groups. People were confused about rewilding and Rewilding Britain’s unique contribution. In 2020 Rewilding Britain clarified its strategy and vision, and created a bold and inspirational new brand to grab the lead and convince people to ‘Think Big, Act Wild’. And they have. Media coverage, social followers, subscribers, donors and web visitors have risen enormously. Most importantly, Rewilding Britain’s impact has grown – they’ve contributed to vital policy change and their Rewilding Network has catalysed land owners, managers and community groups. Hilary shared how she brought her experience of building Macmillan’s brand to a brave charity with a tiny budget – and how both rebrands succeeded because they drove strategy and inspired the whole organisation. Hilary Cross @hilary_cross | |
Aligning your brand strategy – five practical steps A new organisational strategy can bring subtle (and sometimes not so subtle) shifts in approach that you need your brand to adapt to. Maybe you’ll have new audiences to engage or more of them. Whatever the ambition, taking a moment to find out how your brand is perceived by your existing audiences is a good place to start in aligning your brand strategy with your organisational strategy. Lizzie shared her brand strategy planning tips and five recommended steps to get you on your way. Lizzie Pring @lizzie_pring | |
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Don’t have a brand strategy or redeveloping yours?
We’ve got you covered! Check out this free on demand event for CharityComms members all about developing your brand strategy.
Our Brand 360 Guide is also a brilliant resource.
Sponsored by:
Red Stone is an award-winning creative agency.
They provide brand strategy and campaigns to leading UK organisations.
They have a proven track record in delivering outstanding creative that connects brands with their audiences.
If you’re refreshing, renewing or re-thinking your brand – they’re happy to talk to you, to bring their strategic and creative strengths to your communications.
For information, please contact Helen James, Head of projects and planning: [email protected]
About the Brand Breakfast
CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.
The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.
These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
If you’d like to be one of the first to hear about these events, please email [email protected] to be added to the mailing list.
If you’re interested in presenting at a future event or joining the steering group, please email Vanessa.