Taking a digital approach to new product development and service design

Heads of Digital
5 February 2019
18.00 - 20.30
Free and exclusive to CharityComms members (charities only). These events are for heads of digital as we will be discussing strategic issues.

Thomas Doggett Bar
Doggett's Coat & Badge
1 Blackfriars Bridge


Digital teams have led the way in encouraging a more user-centred approach to product and journey development. They have also pioneered the concept of the minimum viable product as a way to get something to market quickly and use real results to inform ongoing development.

Organisations are now recognising the opportunities to use these techniques to develop new products both on and offline and to transform the way they deliver their services.

In this session, we’ll explore how you can influence and support your organisations in taking a more digital approach to these key areas with short talks and group discussions.

To book your place, please email Harri. Please note: these events are exclusively for heads of digital working in charities and not-for-profits with a turnover of more than £2 million (CharityComms charity members only)

On the agenda

18.00 - 18.30
Networking, drinks and canapes
18.30 - 18.40
Welcome and introduction
18.40 - 19.00
Taking a digital approach to support more children

The digital team at Action for Children has spent the past couple of years building their knowledge and capability of digital service design. And creating and curating digital tools to deliver much-needed support to children and families – they have four in prototype or pilot right now. Lynn will share with us the behind-the-scenes of these products from online parenting services and mental health support for primary-secondary school transition to a tool to welcome foster children to new homes. We’ll also hear what lessons they’ve learned along the way.

Lynn Roberts, head of digital, Action for Children

19.00 - 20.00
Group discussions
  • Techniques for shifting organisational ways of working to a more digital approach.
  • How you can apply the test and learn approach to fundraising products or service delivery
  • How to be user-driven when you have small budgets
  • Engaging stakeholders in the new product development process without holding up progress.
  • How to encourage organisations to take a ‘lean’ approach to new product development
20.00 - 20.30
Feedback to the group and wider discussion as a whole

Sponsored by

About the Heads of Digital

This networking group is exclusively for heads of digital working in UK charities and not-for-profits with a turnover of more than £2 million.

The format of the evening is networking followed by round-table discussion, led by our excellent facilitators, feeding into the group as a whole.

The group meets three times a year to discuss strategic issues facing digital leads at large charities. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be one of the first to hear about these events please contact Harriet Smith to be added to the Heads of Digital mailing list.

About Addition by WPN>Chameleon

Addition by WPN>Chameleon sponsors the CharityComms Heads of Digital group. A digital product studio with an emphasis on collaboration, at Addition we believe that by combining our skills, imagination, creativity, knowledge, rigour and commitment with yours, together we can make digital products that drive income, reach audiences, tell stories and change minds. They are products that make a difference.

If you’d like to talk to them about any of their services, please email hi@addition.london, call 020 7332 6360 or visit their website to find out more.