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Taking a digital approach to new product development and service design

Heads of Digital

5 February 2019

Digital teams have led the way in encouraging a more user-centred approach to product and journey development. They have also pioneered the concept of the minimum viable product as a way to get something to market quickly and use real results to inform ongoing development.

Organisations are now recognising the opportunities to use these techniques to develop new products both on and offline and to transform the way they deliver their services.

In this session, we explored how you can influence and support your organisations in taking a more digital approach to these key areas with short talks and group discussions.

Sponsored by


Taking a digital approach to support more children – Lynn Roberts, head of digital and innovation, Action for Children

***Coming soon***

Embedding service design and product thinking at Cancer Research UK – Snezh Halacheva, service designer and Anne Bienia, head of product, CRUK Technology, Cancer Research UK

About the Heads of Digital

This networking group is exclusively for heads of digital working in UK charities and not-for-profits with a turnover of more than £2 million.

The format of the evening is networking followed by round-table discussion, led by our excellent facilitators, feeding into the group as a whole.

The group meets three times a year to discuss strategic issues facing digital leads at large charities. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

If you’d like to be one of the first to hear about these events, please contact our events team to be added to the Heads of Digital mailing list. 


About Addition by WPN>Chameleon

Addition by WPN>Chameleon sponsors the CharityComms Heads of Digital group. A digital product studio with an emphasis on collaboration, at Addition we believe that by combining our skills, imagination, creativity, knowledge, rigour and commitment with yours, together we can make digital products that drive income, reach audiences, tell stories and change minds. They are products that make a difference.

If you’d like to talk to them about any of their services, please email, call 020 7332 6360 or visit their website to find out more.

Next Heads of Digital event

Who am I to you? Digital’s relationship with other departments (11 June 2019)