Doing more with less: tips for busy communicators
Live broadcast: CharityComms members can join us virtually for free. See below for more information.
Do you feel like you’re firefighting every day? Is your comms budget shrinking while channels, new technologies and expected deliverables are expanding? Do you feel like you’re expected to do more with less each year?
We can’t promise to solve all these problems in an afternoon seminar, but we can offer you some practical solutions, techniques, tools and ideas to help you and your teams to achieve more with less.
This seminar was developed in direct response to what you told us you need from our events. Please get in touch if you’d like to see something on the agenda that we’ve missed. Here’s what we’ll explore:
- Annual planning calendars that help you prioritise comms projects and push back where needed
- Tools, resources and ways of working to help non-comms colleagues produce communications
- Lifehacks for being less busy and more productive
- Automation – what processes can be automated to free up time?
Live broadcast via Periscope
If you’re a CharityComms member and you’d like to watch the seminar but can’t join us in person, then we’d love for you to join us virtually. Sign up to our private Periscope broadcast now (booking closes at 12pm on Tuesday 22 May).
Please note: in order for us to invite you to watch the live broadcast on the day, we need your Periscope name at least two days before the event (email Robyn by Tuesday 22 May) and for you to be following us: @CharityComms. After this date, we won’t be able to invite you to the broadcast.
On the agenda
|14.00 – 14.20||Registration|
|14.20 – 14.30||
Welcome and introduction
Adeela Warley, CEO, CharityComms
|14.30 – 15.00||Maximize the day you have
The world, work and our lives are getting busier. Keeping up with the pace of change and the constant demands on our time can be stressful and exhausting. So, if you can’t work harder, what is the answer? Work smarter. In this session, Lara will offer a model for planning the overall landscape of your day and offer her time-optimising top tips from the world of Occupational Psychology to help you achieve more than ever.
Lara Roche, talent consultant, trainer and coach, The Talent Sphere
|15.00 – 15.30||Recruiting digital volunteers to extend reach and capacity
As comms budgets are shrinking and new channels and technologies are expanding – how can charities best recruit and use digital volunteers? In this talk, we will hear about how volunteers can be recruited and supported, whether or not you have a team in charge of the recruitment. Lola will review the types of digital roles volunteers can fill (some unexpected!), explore why it’s safe to have digital volunteers, how best to manage them and make the most of this precious resource.
Lola Phoenix, digital manager, Mencap
|15.30 – 16.00||Refreshment break|
|16.00 – 16.30||Free tools for driving efficiency and increasing productivity
Like many marketing managers, the team at the Royal Marsden Cancer Charity has far more work to do than time to execute. So, they’ve developed some shortcuts to help drive efficiency and increase team productivity. In this session, we’ll hear about how they’re using free tools such as Trello, Zapier and Typeform to bust silos, automate tasks and improve project management across their teams. We’ll also explore how they’re using Kanban – an agile work methodology, which has helped them to understand and respond faster to urgent work.
Ciarán Ó’Carroll, senior marketing manager, Royal Marsden Cancer Charity
|16.30 – 17.00||
Empowering colleagues to create their own artwork – using automated templates
Is your team struggling to meet demand for producing branded communications? Or maybe colleagues are already producing their own materials, resulting in inconsistency? In this session, we’ll hear how charities can save time and money by using automated artwork systems. We’ll explore what tools are out there (free and at cost), how to get started and how to get internal buy-in. There will also be a short case study showing how the RSPB has successfully developed and implemented an online tool for staff and volunteers to create on brand communications.
Hannah Ranson, communications accounts manager, RSPB