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Making the most of social media

Midlands networking group

6 June 2018

Social media is an ever-evolving platform that has become increasingly integral to every charity’s content strategy. But how can you be sure you’re using your channels to their full potential?

At this event we explored how to make the most of your organisation’s social media. From ensuring you’re keeping tabs on the metrics that matter, to maintaining a consistent tone of voice across different platforms, we assessed how to create and sustain a well-rounded and successful social media presence.



Measuring impact and meaningful engagement

Holly Edwards, social media and digital communications officer from Meningitis Research Foundation shared her expertise on which metrics to follow for measuring impact and meaningful engagement.
Holly also shared a template of her social media measuring tool: click here for the download.

How to use social media to effectively target your audiences

Georgina Garland, social media manager for Canal & River Trust explored how they tailor their social media to particular audiences by using different channels for different purposes

Establishing your tone of voice across multiple platforms

Bernard Muscat, senior social media officer at Macmillan Cancer Support shared his insight on establishing a consistent tone of voice across different platforms with multiple members of staff contributing

Curating a content strategy for social

Lucy McRobert, communications manager at The Wildlife Trusts gave us the lowdown on their content strategy; the processes behind it and the benefits it has since brought about

The Midlands Networking Group is a network of comms professionals working in UK charities and not-for-profit organisations in the Midlands.

You’ll be given the opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

Each event will focus on a topic which delegates will discuss in small groups before feeding back to the group as a whole. There’ll also be plenty of time for networking.

In between events, stay in touch with your peers by joining our Facebook Midlands Networking Group.

If there’s a topic you’d like to discuss or if you’d be interested in speaking at a future event, please contact Hanna Chowdhury.

If you’d like to be one of the first to hear about these events, please email Hanna Chowdhury to be added to the Midlands Networking Group mailing list.