Influencer marketing has grown massively with top social influencers commanding huge audiences with fees to match. All the big brands are doing it. But how critical is it to align your organisation with influencers online? Do you have to pay them? What are the pitfalls and what’s the potential?
Charities, like all brands, have a lot to gain (and lose). Your cause could connect with vast and loyal audiences, perhaps at very little cost. But it’s not something to do without careful planning and like anything else, there are ever-smarter ways to go about it.
- Article: Working with social influencers is a two way street, just ask our Boob Ninjas – Zoe Roll, marketing and brand partnerships manager, CoppaFeel!
- Article: Pregnant Then Screwed: how to get noticed if your marketing budget is more Aldi than Apple?Fiona Chow, communications advisor, Pregnant Then Screwed
- Article: WaterAid’s Fempowered project: Harnessing the monthly power of periods – Nicholas Spandagos, strategic project manager (mass engagement & IGE), WaterAid
About the North West networking group
The North West networking group is a network of comms professionals working in UK charities and not-for-profit organisations in the North West of England.
Meeting three times a year in Manchester, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
If you’d like to be added to the North West networking group mailing list please email Lauren.
If you’re interested in sponsoring the North West networking group, presenting at a future event or joining the steering group, please email Vanessa.