Influencer marketing: what could it do for your charity?

North West networking group
11 September 2019

Influencer marketing has grown massively with top social influencers commanding huge audiences with fees to match.  All the big brands are doing it. But how critical is it to align your organisation with influencers online?  Do you have to pay them? What are the pitfalls and what’s the potential?

Charities, like all brands, have a lot to gain (and lose). Your cause could connect with vast and loyal audiences, perhaps at very little cost.  But it’s not something to do without careful planning and like anything else, there are ever-smarter ways to go about it. 

Resources:

Presentations:

Influencers: an introduction and some top tips for charities – Helen Stevenson, Head of Partnerships, Reason Digital

 

Charity case study: Child.org – Ellie Dawes, communications manager, Child.org

 

Working with influencers: what can charities learn from the corporate sector? Tom Peters, head of talent, Social Chain

 

Charity Case Study: APOPO – Robin Toal, digital coordinator, at MAG


About the North West networking group

The North West networking group is a network of comms professionals working in UK charities and not-for-profit organisations in the North West of England.

Meeting three times a year in Manchester, each event focuses on a different comms topic with presentations, group discussions and networking. These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.

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