The Amazon Echo was the most popular purchase on Amazon for Christmas 2017. There are now 50 billion voice searches per month and this is expected to grow to 200 billion by 2020. Voice search is big.
Alexa skills are changing the way brands engage with consumers. So what are the opportunities for charities?
Kicking off the event, the team at Addition by WPN Chameleon shared current insights on the market for Alexa skills and voice donations. We then heard from Breast Cancer Care and Age UK on how they’ve been using Alexa skills.
After the talks, we broke into group discussions based on the World Café methodology, with three sets of 20-minute discussions. After each 20-minute set we collected feedback from the group as a whole, and then delegates switched groups for the next set. Here are the questions we discussed:
- Do you have an Amazon Echo/Google Home and if so, how has it integrated into your life? Has it changed anything?
- Can you think of one thing your charity does that could benefit from voice?
- Where do you start?
- How can voice be used in terms of accessibility and reaching audiences that websites and apps can’t reach?
- How easy do you think it will be to convince the powers that be that we should be investing time, effort and money in this?
About the Heads of Digital group
This networking group is exclusively for heads of digital working in UK charities and not-for-profits with a turnover of more than £2 million.
The format of the evening is networking followed by round-table discussion, led by our excellent facilitators, feeding into the group as a whole.
The group meets three times a year to discuss strategic issues facing digital leads at large charities. The group is designed to encourage networking and peer-to-peer support, sharing issues in a ‘safe’ and relaxed environment.
If you’d like to be one of the first to hear about these events please email Vanessa to be added to the Heads of Digital mailing list.
About Addition by WPN>Chameleon
Addition by WPN>Chameleon sponsors the CharityComms Heads of Digital group. A digital product studio with an emphasis on collaboration, at Addition we believe that by combining our skills, imagination, creativity, knowledge, rigour and commitment with yours, together we can make digital products that drive income, reach audiences, tell stories and change minds. They are products that make a difference.
Next Heads of Digital Event
The digital age: digital leadership to pave the way for culture change (16 October 2018)