Skip to main content

Alexander Scott

Author profile

Alex Scott is a strategic communications and content specialist with 18 years hands on experience with charities including Macmillan Cancer Support, Breast Cancer Care, Samaritans, NSPCC and Anthony Nolan.

28 March 2019
Why do we need to be innovative? How can innovation help charities? And what the hell is innovation anyway? Innovation is changing the shape of the charity sector, so find out what you need to know...
20 November 2017
Trust in the charity sector might be recovering, but the same accusations still linger. Year after year it’s the same topics – aggressive fundraising, dodgy data handling, inflated chief exec pay packets, wasteful marketing and advertising. A recent nfpSynergy report hypothesised the reason trust was up in the summer of 2016 may have been because […]
16 August 2016
What frustrates me more than anything when working on a new creative idea for a campaign or piece of comms is when opinions get in the way.  I’m sure lots of my peers can relate to this familiar scenario. You work up an idea based on insight, research, experience and understanding only for the powers […]