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Clare Allen

Author profile

Clare has been at Parkinson’s UK for just over two years. She provides specialist marketing leadership for the charity’s information and support services, research directorate, volunteering team and local group network. She also works on campaigns to enhance the reach, profile and impact of Parkinson’s UK.

23 May 2014
Previous films for Parkinson’s Awareness Week had been classic charity films – focusing on research trials, or aiming to tug on the heartstrings by featuring a case study. This time we wanted to appeal to a wider audience. More than three quarters of people in the UK know little or nothing about Parkinson's. That’s why […]
18 June 2013
If three quarters of your potential audience have little or no knowledge about your cause, how do you raise awareness and change attitudes? This is the problem we faced at Parkinson’s UK when launching our first advertising campaign. Time and time again we lose out on corporate partnerships at the staff vote stage because we’re […]