Emily Rosselli is head of media and PR at Terrence Higgins Trust, where she has led major PR campaigns including World AIDS Day and Can’t Pass It On. Emily has worked in not-for-profit communications for ten years, with previous roles in local and national health charities including Anthony Nolan, Asthma UK, Hospice UK and St Cuthbert’s Hospice.
Mythbusting can sometimes be seen as a soft and fluffy aim, compared to a hard ask like campaigning, giving money, or a call to action like to get tested for HIV. But often, stubborn myths among the public may fundamentally hinder your charitable objectives, and so as strategic comms professionals, it’s in our interest to […]
