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Jenni Bacon

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Jenni is head of brand insight at Spencer du Bois. She spends her days helping organisations discover what their audiences think of them, defining their core messages and determining their strategy to achieve the change they want.

17 June 2014
A brand should work hard for an organisation, helping it achieve its goals. We define brand not as a static thing that is, but as an active thing that does. What is an active brand and do you want one? Active brands are different, using their logo more centrally to convey key messages about the […]