John Pooley

Recent research by The Data Partnership has revealed that only 7% of Brits are more willing to donate to a charity now than they were 12 months ago. John Pooley, Managing Director at The Data Partnership, examines the effectiveness of different fundraising options for small charities, and urges them not to ignore tried and tested […]

John Pooley from The Data Partnership talks about how you can ensure your marketing messages are seen by your target audience Corporate and consumer donations are declining sharply, consumers are cancelling their direct debits to charities in record numbers and falling legacy donations have left charities facing a financial black hole. Figures released by the […]