Louise Morriss

How to develop a PR strategy to save time and achieve more

9 December 2022

A PR strategy enables you to develop, plan, deliver and evaluate your PR activity. Here's how to get started with building your strategy...

Chief executive pay: What do charity communicators really think?

14 May 2014

Despite a third of the public having a more positive opinion of charities than they did three years ago, many are uneasy about the way money is spent and in particular levels of executive pay – according to a recent report by New Philanthropy Capital (NPC). We’ve been asking charity communicators whether they’re worried about […]

The secrets of meaningful engagement

27 September 2013

Channel Four’s popular ‘Undercover Boss’ takes ‘up for it’ executives and drops them on to the coalface of their organisations. A recent episode featured the head of Southwark Council. Hit by massive budget cuts, she wanted to find out how services, residents and staff have been affected, and how the council could do more with […]

Corporate partnerships: A survival guide

4 May 2013

In this difficult economic climate many charities are considering partnerships with commercial companies for the first time. This can be daunting, but partnerships can add great value for charities beyond the obvious injection of finance. Most begin life in fundraising departments, with a focus on income. Often the comms team is brought in after everything […]

Sharing success within your organisation

16 December 2011

Amazon PR's Louise Morris explores the extent to which comms is valued within charities. I spoke at CharityComms’ Making the Business Case for Communications Seminar last week, focusing on The ‘Get Heard’ Report, a piece of research Amazon PR conducted with the CIPR to explore the extent to which comms is valued within charities. It […]

Making the business case for communications

25 November 2011

Communications is never more important than at times of uncertainty and change, and the voluntary sector is currently facing some of its biggest challenges. Organisations may find themselves in a whole new environment as a result of funding cuts and policy changes. Comms is key in preparing for and managing the impact of that change, […]