Louise Morriss is the founder of Amazon PR, an agency established in 2000 to specialise in work with charities. Louise has worked with well over a hundred charities, advising on strategy development and reputation management, and training in-house comms teams and spokespeople. Amazon PR develops and delivers media campaigns on issues including social care, health, justice, housing, education and much more.

A PR strategy enables you to develop, plan, deliver and evaluate your PR activity. Here's how to get started with building your strategy...