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Peter is charity director at Forster Communications, the social change PR agency. He has spent 25 years working with and for charities on communicating around social change, from developing the Gift Aid It brand back in 2001 to creating the strategy for the movement to tackle loneliness in 2018. Along the way, he has worked with almost every high profile charity in the UK, writes regularly about communications issues affecting charities in Third Sector and PR Week and is a former trustee of CharityComms.