Rhianna works as a digital marketing lead for Crohn’s & Colitis UK, and has spent her career working across the housing, education and charity sectors. Her current role focuses on digital marketing and optimisation for supporter experience, ensuring supporters get bespoke and relevant content via email, social media and the charity’s website, plus reaching new audiences via paid media.
Balancing the needs of your organisation with the wants of its audience can be tricky So the FAVES model may help you reach your goals on social media...