Rich oversees all RNLI social media activity from its support centre in Poole, including leading the social media campaign in support of its flagship national safety initiative Respect the Water. He is responsible for setting the organisation’s social media strategy, core principles, channel guidelines and coordinates and oversees all social content produced by the marketing and media engagement teams.
RNLI regional media manager Amy Caldwell, who was on duty that weekend, and social media manager Rich Ward give their insight into how the team managed to turn a storm of negative coverage into a groundswell of support...
