Rich Ward

social media manager, RNLI

Rich oversees all RNLI social media activity from its support centre in Poole, including leading the social media campaign in support of its flagship national safety initiative Respect the Water. He is responsible for setting the organisation's social media strategy, core principles, channel guidelines and coordinates and oversees all social content produced by the marketing and media engagement teams.

Dealing with negative coverage: How the RNLI came out fighting

By Rich Ward, RNLI
and Amy Caldwell, RNLI
26 November 2019