Simon Carter

Why The Scout Association's Simon Carter hired professionals to produce video content When I put in a budget that contained a line about hiring a cameraman/editor to support the PR for this summer’s World Scout Jamboree, I was challenged to justify the return on investment (ROI) that this budget provision would generate. I remember saying […]

Simon Carter, assistant director of marketing and communications at The Scout Association, talks about how working with Bear Grylls got his organisation in Hello magazine   A few weeks ago I had an email from our Chief Scout Bear Grylls asking us to pull together 20 fit, young Explorer Scouts aged 14 to 18 for […]

Spend time finding your hook and you'll get your story, says Simon Carter, assistant director of media relations at The Scout Association In April each year we announce the Scout Association's membership figures. This year, the numbers looked good and indicated strong growth; but, then again, they have looked good in past years as well.  […]

Spotting opportunities and going for it is a great way to build your brand and get noticed. Here the Scouts team share how they did just that in order to generate some attention.