Need to create a social media policy for your charity but don’t know where to start? Use our social media policy template, based on policies from across the charity sector.
A clear social media policy is crucial for any charity. It helps guide your staff and volunteers on social media usage, whether they’re promoting your charity’s work or publishing in a personal capacity.
Our template is designed to be evergreen and adaptable, with the goal of providing charities with a lasting framework for effectively managing their social media presence. Simply adapt the template to fit your organisation and update the branding to make it your own.
We recommend ensuring the policy is relevant by consulting stakeholders and, if possible, a legal expert.
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Credits
This template was originally created by Kellie Smith in 2017 and has been updated by Amy Hanson-Reed, Bates Wells and the CharityComms teams in 2024 to reflect current best practice and regulations.
Bates Wells is a charity law firm with the largest group of dedicated charity lawyers in the UK. They are the firm of choice for thousands of social enterprises and charities and give charities of all types and sizes the practical and commercial advice they need to grow, fundraise and reach their goals. They are ranked in the top band for charities by both independent legal directories, Chambers UK and Legal 500. Find out more about Bates Wells on their website.
Thanks also to the original participating charities (TUC, Catch22, SEPA, Sustrans and Parkinson’s UK) and charities who supported the update (RNIB and Parkinsons UK). We also consulted publicly available social media policies in our research stages which included resources from Amnesty International UK and Endometriosis UK. We want to thank all charities for sharing their insights and templates openly and we hope this template helps everyone who downloads it.
Most importantly, thanks to all our members for making this possible. We’re only able to offer this template for free because of the support of our members. If you’d like to access more content and membership benefits, get in touch with the membership team on admin@charitycomms.org.uk to find out more about becoming a CharityComms member.
Contact us
If you have any questions about this template or social media support, please contact the comms team on comms@charitycomms.org.uk.