Matt Collins is the managing director of Platypus Digital, a digital marketing agency dedicated to working for charities and a registered B Corp. Matt has worked in the charity sector for 20 years. He has appeared on Sky News, CNN and Channel 5 and writes for the Guardian about the charity digital world. He also founded Digital Candle, a free service connecting charities who need digital help with experts who can provide it.
Here are some top reasons why SEO should be much higher on the priority list of charities, both large and small.