It seems like everyone is talking about AI, but there are many misconceptions about what it is and what it can do.
So let’s first dive into a definition:
“AI is a machine’s ability to perform the cognitive functions we associate with human minds, such as perceiving, reasoning, learning, interacting with an environment, problem solving and even exercising creativity.”
Read more about the definition of AI in: What is AI (Artificial Intelligence)?
We understand that while many charity professionals see the potential of AI in their work, some may feel uncertain about taking the leap and others are only testing the waters. Guidance on using AI tools transparently, consciously and ethically can help build a picture of how (or if) you can use AI in a way that aligns with your charity’s values and your goals in the comms department.
That’s where our AI hub comes in! It’s designed to be a reflective resource for you and your communications team as you navigate the dynamic world of AI. We’ve gathered a handful of useful content to help you stay updated on the latest changes and develop your approach, including our own which you can download below.
Developing your comms approach to AI
Our resource is designed to help you and your comms team develop your AI approach, with a series of exercises to complete.
Helpful resources and blogs
Catalyst explores the potential of AI by presenting frameworks and policies to guide ethical use. The resource includes a summary of its risks, limitations, and ethical issues, along with questions to consider and actions to take.
Charity Digital explores artificial intelligence, taking a closer look at the past, present, and future of AI, while also examining the diverse legal, ethical, and regulatory challenges that lie ahead.