It seems like everyone is talking about AI, but there are many misconceptions about what it is and what it can do.
So let’s first dive into a definition:
“AI is a machine’s ability to perform the cognitive functions we associate with human minds, such as perceiving, reasoning, learning, interacting with an environment, problem solving and even exercising creativity.”
Read more about the definition of AI in: What is AI (Artificial Intelligence)?
We understand that while many charity professionals see the potential of AI in their work, some may feel uncertain about taking the leap and others are only testing the waters. Guidance on using AI tools transparently, consciously and ethically can help build a picture of how (or if) you can use AI in a way that aligns with your charity’s values and your goals in the comms department.
That’s where our AI hub comes in! It’s designed to be a reflective resource for you and your communications team as you navigate the dynamic world of AI. We’ve gathered a handful of useful content to help you stay updated on the latest changes and develop your approach, including our own which you can download below.
Developing your comms approach to AI
Our resource is designed to help you and your comms team develop your AI approach, with a series of exercises to complete.
Helpful resources and blogs
Five tips for leading in the AI era
Jonathan Tanner shares what you need to know about leading your organisation through AI.
Chat GPT: the gateway to AI for charities?
Reason Digital covers some things to consider as you explore AI’s role in your organisation.
How should charities use AI?
Charity Digital explores why many charities are hesitant to get involved with AI and shares ideas for using it strategically and responsibly.
Charities and Artificial Intelligence
The Charity Commission write on AI, exploring examples of charity use, the role of trustees and their plans for updating relevant guidance.
Ethical AI solutions allow charities to help more people with fewer resources
Reason Digital’s Matt Haworth stresses the need for an ambitious but thoughtful approach to best benefit service users, donors and volunteers.
What the public think of charities using AI
Charities Aid Foundation’s research reveals donor opinions about charities using AI, and what it means for how charities might implement the technology.
How people in charities are using AI right now
A practical guide from William Joseph for how you can easily and safely use tools like ChatGPT, including charity examples.
Artificial Intelligence and The Digital Workplace: First Steps Into a New Age
Reworked asked executives for their thoughts on trends to uncover where generative AI will take us.
How your charity can use AI ethically
Catalyst explores the potential of AI by presenting frameworks and policies to guide ethical use. The resource includes a summary of its risks, limitations, and ethical issues, along with questions to consider and actions to take.
Charity Digital's AI hub
Charity Digital explores artificial intelligence, taking a closer look at the past, present, and future of AI, while also examining the diverse legal, ethical, and regulatory challenges that lie ahead.
Guide to generative AI from SCVO
Scottish Council of Voluntary Organisations outline scenarios where generative AI could or has been used to summarise possible ethical considerations and responses.
Charity AI governance and ethics framework
Charity Excellence provides information and adaptable resources to demystify AI and help charities feel confident about taking their next steps.
Data protection and risk toolkit
Guidance for businesses, including an AI and data protection risk toolkit, which might offer useful insights for charities.
Lightful's AI blogs
Lightful takes a look at the opportunities for non-profits, as well as the pitfalls, to help charities – both large and small – think about AI differently.
How to create content using AI
Catalyst shares examples of how you can use AI when creating content.
AI tools for charities
55 AI tools to help charities and nonprofits, from content marketing to chat tools.
AI for charities: What you need to know
New Philanthropy Capital (NPC) outline three key steps to consider when getting started with generative AI at your organisation.
Going beyond compliance: Responsible and ethical AI
Bates Wells shares their thoughts on where we are now and what’s on the horizon for AI regulation.
Why do charity leaders need to know about AI?
Zoe Amar Digital looks at why AI should matter to charities and how to talk to leaders about it.
The government’s code of practice on copyright and AI
The government is working with users and rights holders on a code of practice on copyright and AI.
ChatGPT got a big privacy upgrade
BGR look at what’s new on ChatGPT since the privacy changes.
What are the security risks of Microsoft 365 Co-Pilot?
Metomic explores what security risks Co-pilot poses.
Get in touch
Do you have a valuable AI resource that you would like to feature? Would you be interested in writing about AI for our knowledge hub? Or do you have any queries about the ‘Developing your comms approach to AI’ resource?
Please get in touch by emailing: comms@charitycomms.org.uk