Creative campaign planning
Non-member charities: £30+vat
Non-member corporate/public sector: £60+vat
Yr Hen Lyfrgell
Every communications campaign needs a plan – but it can be a challenge balancing scheduling and resource allocation with the need for flexibility, changing circumstances and unexpected events. How can you stay on top of workload, resources and timelines, keep colleagues and stakeholders up to date, while making sure you remain focused on your key objectives?
In this session we’ll look at tools and techniques for planning creative and high-impact comms campaigns that hit deadlines, deliver on objectives, and crucially, don’t burn everyone out along the way!
As part of the event, we’re planning an interactive ‘campaign jukebox’ session – bring your case studies of communications campaigns delivered or in development for a chance to get on-the-spot practical and creative input and feedback from your peers. Please let Jess know if you’d like to find out more about taking part.
13.30 - 14.00
Registration and welcome
14.00 - 15.00
Planning your campaign: the OASIS model
In this interactive session, Shayoni will introduce the OASIS model, developed to help government communications professionals deliver top class communications campaigns. She’ll look in particular at the beginning of the process: setting Objectives and understanding your Audience, with a quick overview of the other elements (Strategy/Ideas, Implementation and Scoring/Evaluation) and how this robust and flexible planning framework can help your charity plan and deliver great campaigns.
Shayoni Lynn, Development and alumni comms manager, Cardiff University
15.00 - 15.20
15.20 - 16.20
Time to get the creative planning juices flowing! Four short case studies of communications campaigns delivered or in development, presented for on-the-spot practical and creative input and feedback in small groups.
We still have two slots available, so contact firstname.lastname@example.org if you’d like to take part
About the Wales networking group
The CharityComms Wales networking group brings together charity comms professionals based in Wales. Each event focuses on a different comms topic with guest presenters, group discussions and networking.
The events will give you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
This group is led by Jess Day, digital strategist at more onion along with the Wales network steering group.
- Vicki Spencer-Frances, Cowshed
- Chris O’Brien, RSPCA Cymru
- Angharad Jones, Play Wales
- Katie Chapelle, Action on Hearing Loss
- Bran Devey, Ramblers Cymru
If you’re interested in speaking at an event or if there are any topics you’d love to discuss, please get in touch with Jess.
To be added to the Wales networking group mailing list please email Lauren.
You can also stay in touch with charity communicators in Wales through the Comms 3 Cymru Facebook group – message the admins (Jess and Bran) to request to join with a note of your role or connection with the sector.
Cowshed is creative PR agency delivering fully integrated campaigns, for clients we love and causes we believe in. We work with some of the UK’s largest charities including Comic Relief, The National Trust, Women’s Equality Network and National Adoption Service.
We want to continue working with organisations making a huge impact across the UK and are delighted to support CharityComms for the third year running. Please do get in touch by email, call 02920 789 321 or visit the Cowshed website to find out more.