Is your comms team prepared to react to a crisis?
Use our template to ensure you’ve got all the basics covered, so if a crisis does hit, there’s already a clear procedure in place to follow.
Tips for using this template
- Use this template in partnership with our Crisis communications for charities Best Practice Guide, to ensure you’re as prepared as possible for the unexpected
- Make sure all the key stakeholders mentioned in the plan have signed it off and are prepared for what they’ll need to do in the event of a crisis
- Have a look through the slides from The PR Office’s Preparing for a crisis presentation, our Reputation management event and our Preparing for a crisis seminar
- Read Repute Associates’ advice on how to manage your charity’s reputation
- We’re eager to keep improving the quality of our resources, so if you have any feedback on the template, please let us know in the comments below.
This template was created by Kellie Smith. Thanks to Cancer Research UK, CXK, Naomi House Hospice and SeeAbility, all of whom submitted crisis comms plans to help us come up with this template.
Most importantly, thanks to all our members for making this possible. We’re only able to offer this template for free because of the support of our members. If you’d like to see more template documents like this, and benefit from free events, peer support and knowledge sharing, get in touch with Sarah to find out more about becoming a CharityComms member.
Help us make more template documents
We’re expanding the range of documents we have available and we need your help to create more. If you have ideas for other templates we might create, please let us know in the comments below or email Christine with your ideas. Even better, send us examples of the documents you use, so we can create a template version for everyone.