Three. Two. One. Lift off – that launch moment
To ensure as many organisations as possible can attend, there is a maximum of:
- two places available per organisational member
- one place per corporate partner
This venue is wheelchair accessible.
Just like preparing for a mission at NASA, a huge amount of planning and teamwork goes into creating a charity campaign and the pressure on launch day is immense. And as with the rocket, there’s a lot riding on the news story to generate lift off, and by that, we mean grabbing attention and featuring in every last media outlet.
But launches aren’t always successful whether you’re an astronaut or a PR professional, and it’s important to learn and make the most of the situation.
At this PR Network event we’ll be discussing what successful campaign launches look like, how to manage the weight of expectation put on us to generate big news coverage, how to continue momentum beyond the launch, whether successful or not, and how to work with people who don’t quite understand what it is that we do!
Booking for this event will open approx. six weeks before the event date. If you’d like to be one of the first to hear about these events, please email Sarah Cutress to be added to the mailing list.
Calling all potential charity speakers
Interested in sharing the great work your charity is doing? Please email Harriet Smith outlining what your session would cover and why you think it would be useful.
About the PR Network
CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.
The PR Network gives you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.
The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.