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Three. Two. One. Lift off – that launch moment

PR Network

4 July 2019

Just like preparing for a mission at NASA, a huge amount of planning and teamwork goes into creating a charity campaign and the pressure on launch day is immense. And as with the rocket, there’s a lot riding on the news story to generate lift off, and by that, we mean grabbing attention and featuring in every last media outlet.

But launches aren’t always successful whether you’re an astronaut or a PR professional, and it’s important to learn and make the most of the situation.

This PR Network event discussed what successful campaign launches look like, how to manage the weight of expectation put on us to generate big news coverage, how to continue momentum beyond the launch, whether successful or not, and how to work with people who don’t quite understand what it is that we do!



The launch of ‘Whatever cancer throws your way, we’re right there with you’ – Claire Rushforth, senior media manager, Macmillan Cancer Support  

The launch of Rebuilding Lives – Anil Ranchod, deputy director public relations and comms – media and special projects, Stroke Association

The launch of the Versus Arthritis brand – Shree Rajani, head of communications and Bronte McConnell, social media manager, Versus Arthritis 


About the PR Network

CharityComms’ PR Network is a group for professionals working in PR and media in UK charities and not-for-profits.

The PR Network gives you the chance to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The network is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

The group meets three times a year to focus on a common challenge. The format of the meetings is one or two presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

If you’d like to be one of the first to hear about these events, please contact our events team to be added to the mailing list.