Published: 17 December 2015

What our five most read articles of 2015 tell us about you

In 2015, there was a general election, a flyby of Pluto and the final Hunger Games film hit our screens. 

A little closer to home, CharityComms ran 35 events, sent over 2,000 tweets and published 93 articles. But what were you reading on the Knowledge Hub? We’ve had a look at the most viewed articles in 2015 and what your choices tell us about you. 

You’re interested in digital innovation

Shelter told us about its Tinder project for ‘a lonely brick’, an innovative approach to generating interest in its campaign to build more affordable homes. Author Tom McCarthy even answered that tricky question, “How did you get sign off?”. 

See Swipe right for affordable homes: why Shelter put a brick on Tinder 

You still value the significance of brand 

Ali Sanders and her team worked hard to revitalise Macmillan Cancer Support's brand proposition. It had a transformative impact on the organisation and led the charity to redefining what it does and the services it delivers. 

See Macmillan’s brand journey 

Your commitment to digital continues to grow

You’ve got a website, a blog, social media channels and a content calendar. But we all know it's not enough and you want to make sure content you create and share is also meaningful and supports your online community.

See Eight questions to ask when creating a website content strategy 

Integration is high on your agenda 

More charities are taking steps to integrate comms with some exciting results. You’re also keen to find what other organisations are doing based on the popularity of our best practise guide, One Voice. 

See One voice: a Best Practice Guide to integrated communications

We’ll be further exploring integration at our February integration conference. Book your place now.   

You recognise the value of social in your media mix

You know that social media for charities goes beyond viral campaigns that mobilise supporters to give. It’s about support services, connecting centres, sharing experiences, signposting information, distributing data, fundraising and much more. Most importantly, its influence is growing and you’re exploring new opportunities. 

See #CharityCommsSocialMediaGuide 

We’re always looking for stories and articles that are useful to the CharityComms community. If you’ve got an idea for an article, contact me (sushi@charitycomms.org.uk) with your suggestion. 


Susheila Juggapah, senior digital supporter retention officer, Scope

Sushi joined Scope in October 2018 to support retention of Scope's monthly subscription product, Mindful Monsters, an exciting way for families to explore mindfulness. She previously worked at CharityComms and continues to host the CharityComms podcast with Robyn. Sushi has worked with various charities and non-profits for the past eight years, specialising in digital communications and supporter journeys.